Holland Cooper and Claudia Collet - the ultimate horsemanship in fashion bloom

For Olympic Team Gold Medallis, Holland Cooper reflects a shared connection to heritage, craftsmanship, and a way of life both on and off the horse. (Photo:hollandcooper.com)

With the Badminton Horse Trials at the door, it's an ideal moment to honor some of the UK’s most skilled riders, and a new Holland Cooper campaign celebrates eventing legend Laura Collett. A careers shaped by a lifelong commitment to the sport, built over time, through consistency, resilience, and a clear sense of purpose from the very beginning.

The latest 'legends in motion' campaign features the Olympic gold medallist and Badminton champion in a series of striking photographs.

Laura Collet and Jade Holland Cooper (Photo:hollandcooper.com)

This Holland Cooper campaign aims to highlight the intersection of fashion and sport, emphasizing the strength, discipline, and resilience present in both fields. At its core, it showcases the similarities between Jade and Laura, two women who first crossed paths at the Badminton Horse Trials early in their careers and have since become leaders in their respective domains.

For over 16 years Laura Collett has been part of the Holland Cooper story - growing alongside the brand, with a shared commitment to hard work, independence, and building a career from the ground up.

“This campaign feels incredibly special to me. Laura and I have worked together from the very beginning of our careers, so celebrating this moment together feels incredibly fitting.

Badminton Horse Trials is also where Holland Cooper first began 18 years ago, when I launched the brand from a small stand with just 30 tweed miniskirts. They sold out immediately, and that moment set everything in motion for what the brand has become today.

Laura embodies the determination, strength and elegance we stand for at Holland Cooper. Having her as our Badminton Legend felt like the most natural way to celebrate both her achievements and the equestrian world that has always been at the heart of the brand," said Jade Holland Cooper, founder and managing director about the campaign.

Every look reflects the strong and empowering qualities shared by both women, with the brand's signature tailoring offering structure and authority, complemented by elegant feminine touches throughout.

George, Jade's cherished 12-year-old Dutch Warmblood horse, also appears in the campaign photos, where Laura is seen riding him while wearing the brand's impeccable tailoring.

This latest launch follows Holland Cooper's unveiling of an ‘icons’ series last year, which included figures like Dame Mary Berry and Clare Balding—women considered to embody the brand's ethos in real life.