Jacquemus man spring collection is out and we love it!
- Editor
- Mar 24
- 2 min read
Innocence and sophistication, simplicity and refinement, the provincial and the noble. Jacquemus spring 2026. collection ‘Le paysan’ translates literally to ‘the peasant,’ which in the hands of the Simon Porte Jacquemus becomes one of dignity, heritage, and beauty. The collection features clean, structured silhouettes rooted in everyday rural wear, reinterpreted with refined craftsmanship. It offers cropped jackets, wide-leg trousers, and soft leather outerwear with subtle details like herringbone weaves and topstitching. Accessories add playful touches: espadrilles with ribbon ties, market-style leather baskets, and sculptural jewellery shaped like vegetables and fruits, balancing simplicity with unexpected whimsy.
There is a sincerity in "Le Paysan" that seems increasingly uncommon in today's fashion. Jacquemus didn’t rely on nostalgia to promote a fantasy; instead, he used it to express his truth. Honoring his family’s rural background, the setting is Mont Saint-Michel, a commune in France. From the straightforward joys of country life to young Simon’s dreams of a fashion career, fantasy transforms into reality.
Every element felt imbued with real love and history, but it’s not simply a sentimental journey: the collection also revisits and elevates past Jacquemus silhouettes with a maturity and sophistication that show how far the brand has come. This was a tender show that cements Jacquemus as not just as a designer or stylist, but as a remarkable storyteller.
Family archive references appear throughout, as has become a key theme in much of the brand’s output, including nods to his grandmother that ground the campaign in personal history.
The campaign was shot by Brett Lloyd, with image direction by Fabien Joubert and creative led by Joséphine Bungener.
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