In Her Shoes: Malone Souliers - from Olympic Equestrian to the Stars Cobbler

"I design architecturally and, secondly, aesthetically. Each shoe must support a woman’s form and weight, so much so, the position of the heel is exact to a millimeter to ensure that the weight is perfectly balanced", Mary Alice Malone. (malonesouliers.com)

Malone Souliers is a footwear brand worth knowing. Established in 2014 by Mary Alice Malone, the brand has been on the top spot. With celebrities like Beyoncé wearing custom fringed boots on stage and Jennifer Lawrence donning their famous “Maureen” pumps, the brand's celebrity fanbase continues to expand.

Their designs combine feminine shapes with nostalgic touches, inspired by vintage elements, pop culture, and personal memories. Although storytelling is at the heart of their creations, the designs are practical, crafted for wear rather than mere admiration.

Craftsmanship is critical to the Malone Souliers approach. The brand’s shoes are made primarily in Italy, with a close relationship between the designers and the artisans who bring each prototype to life. From sketch to sample, wearability is considered at every stage.

"I design architecturally and, secondly, aesthetically. Each shoe must support a woman’s form and weight, so much so, the position of the heel is exact to a millimeter to ensure that the weight is perfectly balanced", Mary Alice Malone.