Expansion: What happen from the moment LVMH acquire Officine Universelle Buly 1803

Discussing business: What occurred with the iconic French brand Officine Universelle Buly 1803 when the LVMH Group acquired it in October 2021? Known for its 19th-century-inspired, water-based perfumes, scented candles, and apothecary-style products, Buly 1803 was integrated as one of LVMH's 75 "maisons" to foster international growth.

This acquisition came after a four-year minority investment by LVMH Luxury Ventures, which was intended to support Buly's global expansion while preserving its distinctive, heritage-oriented brand identity. Victoire de Taillac's effective decisions: calligraphic customization on the packaging, distinctive illustrations, and alchemical botanical formulas.

"Buly is a perfect fit with the philosophy of the LVMH Group's

Maisons, which combine unparalleled heritage, craftsmanship, and a unique experience in exceptional boutiques. The company's sophisticated products are highly successful worldwide, and we will do everything we can to ensure that this great family business, led by Victoire de Taillac and Ramdane Touhami, continues to grow within the LVMH family," said LVMH CEO Bernard Arnault in a statement.

The Parisian institution has won accolades for its bold and precise beauty formulations since its founding in 1803 by perfumer Jean-Vincent Bully. Officine Universelle Buly won prestigious awards at the Expositions Universelles of 1867 and 1878, recognizing the perfumer of “le Tout-Paris” for introducing exciting new beauty trends.

Officine Universelle Buly continues to celebrate and reinvent a distinctively French approach to beauty, preserving the perfection of the past and the best of the present. Excellence in cosmetics is a compelling quest that strives for the ultimate in healthy and natural results. Legendary beauty care regimes are joined by products made possible by advanced technologies: the Officine crafted the very first water-based perfumes in 2014.

Attentive French service, history, fragrances and refined scents become more than details, heightening the renown of the Officine in a world avid to embrace the singular codes of Parisian beauty. Officine Universelle Buly’s boutiques are temples of exquisite architecture where care and personalization services such as embossing, folding, calligraphy and engraving all contribute to a wondrous bespoke experience.

“A good perfume adapts to the person and the personality. It must neither precede nor follow the wearer too intensely; it shouldn’t emanate imperiously. Thus, it never inconveniences but always delights. It can be breathed on the wrist, or in the air disturbed by the motion when someone’s hair is shaken loose. Modest as well as faithful, it imposes nothing. It lingers but never clings – it is politely perceptible.”