Alexander Skarsgård is everything we love about the COS man ss26
- Editor
- Mar 5
- 2 min read
COS has found the right man for a collection about wearing things you actually want to keep. Alexander Skarsgård fronts the brand’s spring-summer 2026 campaign in a series of images that treat the wardrobe as a personal manifesto.
"On the shoot I discovered a lot of great pieces. What I love about them is when you put them on and feel them, they’re quality, they’re well made. I could mix and match them with other pieces easily and would get some mileage. COS is the sweet spot where you can buy well-made, beautiful clothes that you’ll wear for a long time," told Alexander Skarsgård.
The new COS collection pulls from archetypal menswear: a leather jacket with patch pockets, a ribbed henley knit in oat paired with dark chocolate pleated trousers, a floor-grazing wool overcoat in earthy brown, and a chalk-stripe suit worn open over a white tee, and asks whether clothes designed for the long haul can still feel genuinely exciting.
"I have a capsule wardrobe. After living on the road for many years, I like the idea of having my stuff in one suitcase that I can bring, and that there's versatility to the pieces that I can mix and match. I want each and every piece to mean something to me. I want it to be something that I know that I'm going to love and wear for a long time," told Skarsgård.
He admits that he don't go out and shop for a lot of clothes. Actor found that our society is consuming a lot of goods and clothes that we wear once and then discard.
"I own a COS cashmere knit that I bought six years ago. I know it doesn't sound a lot, but it's a key piece of my knitwear arsenal, and I wear it all the time. I love it," concluded Alexander Skarsgård.
Comments